together experts in the environmental industries to provide support
and expertise for start-ups in the low carbon arena.
It began in 2006 as an idea. Travers Smith, a UK-headquartered law
firm, has had an active environmental committee for some time, and the
company has worked hard to reduce its emissions profile in the
traditional ways – using renewable power, changing the lightbulbs etc.
But at some point, as is usual, the firm came across the core
emissions that it simply couldn’t affect. Instead of deciding to buy
some carbon credits to offset those emissions, Steve McNab, head of
environment at the firm, came up with the idea that the firm could
contribute pro-bono work instead.
Three years later, the final result is an initiative which enables
organisations to facilitate real change in the wider market, rather
than simply buy their way out of a problem. What makes it so exciting
is that the right kind of expertise and support can be impossible to
attract when your business is small – Leapfrog can really help small
projects to scale.
The initiative intends to support businesses in three key areas – low
carbon and cleantech businesses; community projects; and carbon
reduction and renewable projects in the developing world. It plans to
provide expertise to developing projects which result in the cutting
of more than 500,000 tonnes of CO2 a year. The hope is that in three
years, the group will be able to support over 100 projects a year.
The group predicted that the first set of seven projects will receive
around 4,000 hours of professional services worth approximately £1m
and believes that there are many more to come. Andrew Neuman, founder
of the Low Carbon Foundation, the world’s first not-for-profit venture
capital fund (returns capped at 2%) freely admitted that without the
help of the delivery team it was unlikely that the fund could have
afforded to get off the ground.
Over 15 professional services firms have joined the network, including
Travers Smith, as well as financial advisors such as BDO Stoy Hayward
and investment consultancies such as Decarbonize, and it expects many
more organisations to sign up.
It’s all about leverage – if you know the right people, get the right
help, you can move further, faster and in the right direction. The
cleantech/low carbon world is still relatively small and many game
changing projects, from new technologies to encouraging behavioural
change at a community level, simply don’t have the personnel or the
funds to accelerate what they do.
The Leapfrog team is setting up a skills bank to enable organisations
to register their interest in helping. So if your organisation has
skills in business & finance; legal; engineering & environmental;
marketing and contacts, then go along and join the initiative.
Obviously it’ll help if your organization already has a commitment to
CSR and pro-bono work but if not, why not use this as an opportunity
to put one in place.
And if you’ve got a project, a grand idea but no idea what to do next,
then you should get in touch and see if you could be one of the next
Leapfrog projects – http://www.carbonleapfrog.com.